Erin Lamberty

Welcome to my web.

I made the jump from Minneapolis to New York and am enjoying my new adventure. You can learn a lot about me here, but I’d love to connect and chat. Ready, break.

erinlamberty@gmail.com // @erinjoan

Social Strategist at Attention USA

I’m currently a social strategist at Attention USA. My teams and I help brands communicate authentically with fans. Our data-driven approach means that I’m a nerd for numbers and new media.

Interactive Producer at Internet Exposure

I started my career at Internet Exposure in Minneapolis, MN in July of 2007 as part of the search marketing team. Soon after, I became the team leader in developing search strategies and fostering client relationships. My toolbox started with curiosity and expanded to include Google AdWords and Analytics certification and a working knowledge of HTML.

But search was just the beginning. At the end of 2008 I began a new role as an Interactive Producer. I lead projects from RFPs to site architecture to user experience to custom content management systems. It was my job to make sure our designers and developers had the assets they needed while keeping our clients up-to-date on all project milestones.

Yaybia.com - Co-founder & Editor

In early 2008 I co-founded Yaybia.com, a blog written by young professional women in the advertising industry. We share our thoughts on campaigns, branding and digital trends. You can check out entries that I’ve posted here.

Social Media in Higher Education Event at Ologie

Ologie, home of the fabulous Advergirl, asked me to join them for Not by the Book: Making Digital Connections in Higher Education in July of 2009. As an “actual young person” working in the industry, I shared my thoughts on the digital college experience, colleges that are active in the social space and how to connect with students.

Campaign Strategy - The Other Hangover - Century Council

I led a student ad agency to a first place finish at the regional level and fifth place at the national level in the AAF National Student Advertising Competition. The Other Hangover campaign is focused on what students value most - their reputations. The campaign reaches students in their environment, in their media and in their language. Check it in full screen mode!

Century Council - The Other Hangover Campaign

View more documents from Erin Lamberty.

Campaign Strategy - Keep Sharing - AOL Instant Messenger

In 2007 our student agency tackled a campaign from AOL Instant Messenger that had 8 unique objectives. I dedicated most of my time to the product innovation, new media and production teams. The “Keep Sharing” campaign was designed for Digital Natives as they share experiences and life’s transitions. Check it in full screen mode!

AOL Instant Messenger - Keep Sharing Campaign